Twenty Three Layers Provides Exceptional Service For Your Event Planning Needs


Hiring an event planner can seem like a daunting task, but it doesn’t have to be. To make sure you make the most out of the event planner hiring process, some advice has been provided below to help you find the right event planner for you.



You must first figure out what the objective of your event is. Define the reason why you having this event in the first place. This will lead you to understand the who, what, when, where, why, and how of your event. After you’ve defined clear objectives and some basic information about the event, determine the reason you need an event planner. Decide what exactly you need the event planner for; what activities and services you need them to perform.



After deciding what you need your event planner for, you should be able to estimate a budget for the event by using the information you have already defined for the event. Your event objectives should give you a relatively clear sense of costs. When you have a budget estimation, start searching for event planners. Research different event planners and make sure you find ones that are experienced (especially in your type of event) and have a good reputation in the community. Keep in mind that a good event planner should have a great reputation among peers and different organizations in the area.



You should make a list of at least three event planners to interview. Give them the basics of the event; the objectives of the event are most important. Giving them only bits of information allows them to showcase their expertise by giving you tips and ideas. Be sure to provide a clear determination of your budget. After you’ve meet with your potential event planners, be sure to check their references. Choose the event planner who gives you the best ideas and security in maintaining your event’s objective.



If you’re looking for one of the best event planning companies in NYC, Twenty Three Layers is it. This event planning company specializes in providing their clients with everything they need to host any kind of event. Twenty Three Layers provide some of the best event planners in NYC; experts with creative minds that can surpass any vision you may have.



Nathaniel Ru Speaks At The Wharton Marketing Conference

Nathaniel Ru is co-founder and co-CEO of Sweetgreen, a successful fast casual restaurant chain that serves seasonal healthy food. Recently, Nathaniel Ru spoke at the Wharton Marketing Conference. The theme of the conference was “The new era of Marketing: Globalization, Analytics and Choice.” Nathaniel narrated why and how they came up with the idea of Sweetgreen. During their final year at Georgetown University in Washington, DC, Nathaniel and his two friends, Jonathan Neman and Nicolas Jammet realized that it was difficult to find a restaurant that was serving healthy food. They turned this problem into a business opportunity. The trio decided to start a simple eatery that serves fresh food from the farm.

After several rounds of convincing the landlord to let them space, the landlady finally gave in and rented out the 560 square-foot tavern on M Street. They started Sweetgreen, which is now a successful farm-to-table restaurant chain with 31 stores in the major cities of Northeast and their suburbs, including Boston, Philadelphia and New York. The restaurant serves fresh and healthy food, where most ingredients are locally sourced from farmers and purveyors. Sweetgreen operates on five core values, which are applied in all stores. These values ensures victory for everyone involved in the business, long term solutions, authenticity, sweet touch and making an impact in the society.

Sweetgreen is not just a restaurant but also a lifestyle brand due to their music and food experience called “Sweetlife,” where they host music festival events that attract over 20,000 people and numerous local food purveyors. Through their mobile app, clients can connect to the community by accumulating up points worth $100 to get the green status where part of their purchases can be donated to the company’s program to educate undeserved students on healthy eating. This strategy is also used to get referrals through their partnership with businesses that promote healthy lifestyle like gyms and fitness clubs. The company has a culture of servicing its employees since they believe that the community starts with them. This information was originally reported on [email protected] as outlined in this link

About Nathaniel Ru

Nathaniel Ru graduated from McDonough School of Business of Georgetown University with a BS in Finance in 2007. As the co-founder and co-CEO of Sweetgreen, Nathaniel Ru bears his entrepreneurial roots from his parents who are both entrepreneurs. Initially, Nathaniel and his two friends raised money through their investors, parents, Seth Goldman, Joe Bastianich and Latino Economic Center of Washington. The company has also received funding from Revolution Growth and T. Rowe Price. Sweetgreen supports different philanthropic initiatives.



Fabletics Excels In Fashion By Virtue Of Using The Reverse Showroom System

In three years, Fabletics has grown into a $250 million business. It is a great accomplishment considering Amazon presently controls 20% of the e-commerce fashion market. Kate Hudson’s company has succeeded in fashion because of being part of the evolving activewear movement. It applies a subscription model to sell clothing to its clients through a powerful combination of aspirational brands, convenience, as well as membership.

Historically, high value brands have been defined by price as well as quality of the products. However, a change in economics has made the elements no longer adequate to guarantee competitiveness and success. Instead, things such as customer experience, last-mile service, exclusive design, and brand recognition are becoming more important as the new determiners of what can be regarded as high-value to the current consumer.

The company’s strategy of likening itself to Warby Parker and Apple is paying off. Additionally, Fabletics positioning strategy has contributed to its success. This year, the fashion membership brand will be launching additional physical stores. They will add to the existing sixteen stores that are operational in areas like California, Hawaii, Florida, and Illinois.

According to Gregg Throgmartin, the secret behind the accomplishment is that from the start, the company thinks it is creating a re-imagined and a modern version of a high value brand. Throgmartin is Fabletics’ general manager. He notes that the company’s membership model is what facilitates it to provide personalized service and on-trend fashion at a lower cost to its counterparts. He points out that it is much easier to please people when you know their tastes and preferences.

Noteworthy, Fabletics has been successful because of the different ways that it runs its physical stores. The key to this success is that the company encourages reverse showrooming. Fabletics has reversed shopping approach. Unlike competitors, Fabletics is not affected negatively by showrooming where individuals browse offline but end up purchasing items elsewhere. The company has made browsing to be a positive behavior among shoppers. This is because of the inimitable way it launched its operations. It did not go the pop-up store way. Its current strategy allows it to build relationships that can be relied upon. It also enables it to know the local markets better via events along with other activities. This way, 30-50 percent of the individuals that enter their physical stores are already members. Additionally, 25 percent become members in the store. While a customer is shopping and tries a different outfit, such information goes into the customer’s online shopping cart. It does not really matter whether a customer buys in store or online. To Fabletics, retail is another aspect of service.

About Fabletics

Fabletics is a leading activewear brand. The retailer operates through an online subscription platform. Additionally, Fabletics has several physical stores. The brand offers its members personalized clothing selected for them based on their fashion preferences and lifestyle. Kate Hudson, Don Ressler, and Adam Goldenberg formed Fabletics in 2013. Members form the core of the brand’s business. Fabletics prioritizes their gratification.

How Does Brian Bonar Share His Love Of Food With San Diego?

The city of San Diego is a beautiful tourist destination that has no rain and lovely sunshine. It is the perfect place to try new foods, and Brian Bonar has fallen in love with the city after years living there.

He is a financial guru who wishes to share his love of food with the city, and this article explains how he will help the city become a much stronger foodie destination. He is willing to bring a bit of Europe with him as he builds his eateries.

#1: Starting In Escondido

Brian found himself a location in downtown Escondido that helped him open Bellamy’s. The restaurant is named in the family style that other diners in the area are named, and Brian chose to fit in. Brian Bonar wants to see his patrons sit in the bar at night, and he offers French bistro food that is light. He does not want to overwhelm his customers. He simply wants them to try something different that he is quite a fan of.

#2: The Ranch

The ranch that Brian has opened outside Escondido is a larger space with a bigger kitchen and staff. He wants the location to be perfect for hosting events, and he wants all his customers to try the more advanced French food at the location.

Weddings and private parties may be held there at any time, and he is giving everyone and idyllic location to host their next event. The restaurant is an extension of Brian’s love of French food, and he wishes to see his customers stream through the door looking for a place where they may escape to great food.

#3: Why Does Brian Love Food?

According to Bloomberg, Brian Bonar went home and learned how to cook the French food he loves. He did not want to be absent from the kitchen, and he believes it is quite important that he is hands-on with all those who work for him.

He is quite aware of what it takes to run one of his restaurants, and he works along with a lovely French chef who helps him build beautiful menus. The combination of passion and work ethic has created a better brand for every customer to eat with.

#4: Why San Diego?

The city of San Diego sees vacationers every year in the millions, and they will drop by Escondido to see what the food is like. He is investing in the foodie community, and he hopes to bring in those who love food as he does.

Brian’s passion for food has extended to San Diego where he wants to live out his days making the finest food in the area. His passion for the French table is evident in every dish.

Nathaniel Ru Provides Different Dining Experience

Nathaniel Ru has proven that he is one of the most innovative restaurant owners of this time. He has put together a very interesting plan with Sweetgreen. This has made venture capitalists stand up and take notice. They have been eager to fund the business that he started because he doesn’t mind thinking outside of the box. In fact, Nathaniel Ru may be one of the few people that have managed to think outside of the box in the restaurant business. This is all a part of his charm, and fans of Sweetgreen are eager to see what he is conjuring up next.


For most people this restaurant chain is at the top of the list of innovative restaurants. The various locations from Chicago to New York have different designs. The majority of people that come to these restaurants are expecting a different experience. It is like Nathaniel Ru has become this new wave leader that has a plethora of people that are waiting to see what new innovative thing he comes up with next. His desire to start up some cashless stores may be the next big thing that makes Sweetgreen stand out even more.


Nathaniel Ru is the type of person that has shown people that he can change the way that business is done inside of a restaurant. It is no secret that restaurants get robbed by people that are looking for cash. A Sweetgreen restaurant chain that doesn’t have cash will be a different environment that is safer for customers. This is the type of environment that more people will gravitate towards because they will feel good about being in a safe environment. This the type of change that someone like Nathaniel Ru can bring to the fast food restaurant industry.


There is change that is happening with restaurants, and Sweetgreen has become the type of chain that speaks to a generation of millennials that are interested in something new. It is obvious to many people that Nathaniel is a person that did not want to conform. He did not want to be like all the other fast food restaurants out there. What Nathaniel Ru wanted to do was build a restaurant empire that provided healthy food in a different manner. Healthy food is something that has never really been considered popular. Nathaniel has made it popular though. He has chosen to create some restaurant menus that are different from the norm. He made people look at his restaurants that serve healthy food in a much different light.

All You Need to Know About Oncotarget

Background information

Oncotarget is an English journal formed in the year 2010 with the aim of educating people on health matters such as prevention, care, and treatment of cancer. Its chief editors are Mikhall and Gudkovrenown, who are researchers and educationists. In writing the journal, they follow the agreed standards that publishers are required to abide to—the COPE rules. Usually, its contents are posted on their well-designed website where anyone can access the information.

The site highlights the research underway in cancer-related ailments on YouTube. Furthermore, they rely on reviews provided to improve their standards, and they can determine the traffic to and provide insight on the standard age groups that visit them.

Oncotarget and social media

The company goes with the trend that says social media have become an important tool in content the information at

How it works

The site works by reviewing the manuscripts by highlighting all the steps they are in. When the paper is forwarded, the editors are given the task to edit after which they give reviewers to pass through the journal on Lastly, the decision is made by the chief editors who then send word back to the original author. The merit of this system is that you can check the progress of your article by logging in and checking its status.

Oncotarget publishing

Oncotarget publish sensitive papers of importance which range from research oriented studies. The research is mostly scientific and deal with ailments associated with aging like cancer, hypertension, and other diseases. They try to sensitize the different age groups to the importance of avoiding or stopping the diseases.

Oncotarget and E-cigarette research

The study analyzed the impact of E-liquid on the teeth; Dr. IrfanRahman conducted it, and the result was that it indeed caused more harm in the mouth particularly the gum. It causes the inflammatory of the cells. On the other hand, these types of cigarettes act as a catalyst in the entry of microorganisms and other diseases causing substances. Moreover, it increases the chances of getting cancer.

MET amplification

It was concerned with the investigation of MET amplification on in gastric cancer to further examine change in the genetic material to gastric cancer. FISH analysis was conducted, and the result showed little subgroups of gastric cancer responded to MET-TKIs.

Oncotarget is an organization that is deemed to go far with its right strategies and informative posts.

Madison Street Capital- A leading firm in Financial Services

Madison Street Capital has grown to become an international investment firm. It is a banking firm which delivers corporate and financial advisory services. It offers other services such as financial opinions, merger, acquisition expertise, and valuation services. All these services are availed to publicly and privately held industries. The company has since helped financial companies leverage their industrial assets.


The firm has grown to provide several services to clients. It has developed a system where business owners and investors mutually benefit from the services. Among the services provided to industrial clients include wealth preservation, tax planning, corporate financing, business valuation, hedge fund services, asset management, corporate advisory and business valuation services. Anyone that knows Madison Street Capital knows that it is a company leader in the acquisition and merger advisor. The firm has teamed up with other group of companies. It has joined forces with United Way to help solve disputes. In the past, Madison Street Capital reputation has solved problems in the field of health, poverty eradication, and education.


Madison Street Capital expects a resultant increase in hedge fund deals in 2016 financial year. The firm had a 27 percent increase in hedge fund sales. It rose its total transactions policies from 32 in 2014 to 42 in 2015. According to the Senior Managing Director at Madison, the hedge fund industry assets has maintained a high performance. The firm has experienced a success despite poor performance and stagnation with other hedge fund strategies. Smaller hedge fund policies have been able to challenge new capital. The result is that they have operated below expectations.


Madison Street Capital History


Madison Street Capital was first established in 2005. The firm has since grown in many ways. It currently has offices in different parts of the world such as Africa, Asia, and North America. It has its headquarters in Chicago, Illinois. The firm has grown to other continents of the world such as Africa. It has built offices in Accra, Ghana and is expanding its offices in Haryana, India. The leadership at Madison Street Capital has played a huge role towards the growth of the business. The company has top leader Charles Botchway as its Chief Executive Officer. He has played a huge role to transform the firm to become a merger and acquisition firm. The firm has grown to offer several other services. Read more:


The success experienced by the company has seen it become nominate for several awards. The company was nominated for its first award the Boutique Investment Banking Firm Yearly Award. The award is usually given to top growing firms that have made a big impact to the financial and industry world. The award requires many years of strong service so as to become nominated.

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