Study Done With Edison Research Verifies PodcastOne’s Advertising Strengths

Norman Pattiz, Executive Chairman of PodcastOne, had another exciting announcement for the company in recent news. PodcastOne is proud to announce their partnership with Edison Research and the results of the series of comprehensive studies that were conducted. Founder of PodcastOne Norman Pattiz and Vice President of Strategy for Edison Research Tom Webster made the announcement of the results of the study.



These results come from a series of advertising tests that were done with five major national consumer brands spread across different product and service categories. The study was the first-of-its-kind, studying before- and after-campaign brand lift for these advertisers using the podcast. The study was done over the last six months of 2016 and the results showed a positive impact on intent to purchase, recall of specific messaging, and brand recall.



Some of the most important findings from the study include that more than 60 percent of PodcastOne podcast listeners mentioned the specific brand after the campaign versus only 7 percent who mentioned that particular brand before the study. Product awareness increased 24 percent for lawn and garden products, 37 percent for automobile aftermarket products, and 47 percent for financial services products. The awareness of specific messages also increased dramatically, 60 percent for automobile aftermarket products and 76 percent for casual dining restaurants.



This study was conducted by Edison Research on PodcastOne’s behalf, in conjunction with five national brands. Some of the brands used were popular or well-known, while others were not. Online surveys of audiences were done before the campaigns were run and done again after the campaign. The results of these surveys showed that the podcast listeners showed an increased willingness to purchase those brands and that they were more receptive to brand messages.



Norman Pattiz claims that PodcastOne’s main focus has always been to verify on their own terms that their podcast format gives brands an enhanced impact in comparison to more traditional advertising methods. The results of the Edison Research study verify Pattiz’s approach to integrated advertising and measurement.



Norman Pattiz is a radio giant, founder of the largest advertiser-supported podcast network in the country, PodcastOne. He is also the founder of WestwoodOne, the country’s largest radio network. Pattiz is a National Radio Hall of Fame inductee and was appointed to the Broadcasting Board of Governors by both President Clinton and President George Bush. Norman Pattiz also sits on the board of regents at the University of California and the Oversight Committee of the Department of Energy.




Rapid Growth Combined with Quality by Waiakea Water

The water packaging business is one of the most stagnant markets. It is also full of old companies that have been in business for over 50 years, giving them an edge in the market. For a young company like Waiakea, breaking through all these obstacles and making it to being one of the top companies in the market was not an easy thing.

After being in business for 22 years, Ryan Emmons, one of the co-founders, decided to take his business to another level. An idea that saw Waiakea water register huge success after only three years. The production and consumption of water units increased from 2,304 cases to 122,400 cases every year, translating to about 4000% increase in only three years.

How Did This Success Happen?

The 10 million dollar company saw a gap in the market and went ahead to fill it by coming up with a product that met not only the thirst need, but was socially acceptable, affordable and environmentally friendly.

Now enjoying the benefits of being a premium company, Waiakea springs provides mineral enriched water to all their customers, offering them a much healthier life that comes with these minerals like potassium and magnesium. This water flows from one of the world’s cleanest and purest sources, the active Mauna Loa volcano.

Lifestyle Branding

Apart from partnering with a co-packaging facility in California, which enabled Waiakea water to produce eco-friendly bottles, the company also invested in a unique branding strategy that would later see customers associate with them and become long-term clients.

The branding was nothing too complicated, but it instantly made the customers feel safe knowing that their welfare was guarded. The few words that contributed to this success are drink healthy, drink sustainably, and drink ethically.

With success comes social responsibilities. As a socially conscious company, Waiakea water has been a generous contributor to PumpAid, an organization that donates water to marginalized communities in Africa who have no access to clean water.

According to New You, Waiakea water looks forward to expanding soon, taking their products to many countries and continents. A move that will become a reality because the company has a new production plant.