Alexandre Gama: The Face Of Brazil’s Communications And Advertising Industry

Alexandre Gama has been a top Brazilian entrepreneur for more than 30 years. He has become known as a pioneer in the communications and advertising industry.

His biggest achievement to date is being named Global Chief Creative Officer of BBH. This made him the first Brazilian to lead a global network of agencies. He is also the founder of leading brazilian advertising agency Neogama.

Alexandre Gama started as a copywriter in the advertising industry. In 1990 he joined DM9 as a copywriter and creative. In just the short amount of time he was there he received the award of copywiter of his generation in Brazil.

Over the years Gama has received several accolades for various reasons. In 2006 he was elected Agency Director of the Year and won the Caboré Award a year later. Because of his many accomplishments he has become one of the most important leaders in the communications industry.

What You Should Know About Norman Pattiz and Podcast One

Norman Pattiz  is the executive chairman of podcast one. He announced recently the results of a comprehensive study of advertising test with five major brands through five diverse service sorts.

That was conducted for the initial time ever over the last semi of 2016. The test displayed noteworthy impact on podcast advertising with regard to brand recall, recall of particular messaging and also the intent of purchase.

The executive chairman affirms that the core focus has always been to independently verify the podcasts as a way of enhancing the brand impacts. The results will on the other hand validate the multi-tiered approach to integrated advertisement.

He further says that they were exited to partner with podcast one and the other leading five brands. This being the reason since it is possible to independently measure the impact of podcast advertising. Read more: Norman Pattiz | Crunchbase and Norman Pattiz | Fundacity

Not forgetting that the methodology allowed for the study of the audiences presented before and after the brand campaigns and showed that the podcast advertising has a role to play to impact on a variety of key effective measures.

In the year 2010, Norman founded and also launched courtside entertainment group for the purposes of quality programming. This was after realizing the untapped audio on demand industry. He would there after launch podcast one. The company could thereafter become the leading producer in audio programming. Some of the popular line ups that are under the podcast channel includes: Larry king, Chris Jericho among many other.

Podcast one

Podcast is one of the nation’s leading advertiser that is under the podcast network. It is a programmed that was founded by Norman Pattiz. The network has a large programming platform that goes on for over 340 hours for every week. In line with this, more than 200 podcasts follow Norman Pattiz.

Norman Pattiz

Norman patttiz is an American broadcasting entrepreneur who was at the forefront in founding the radio networks Westwood one and also podcast one.

In 2000, Mr. Norman was appointed by President Clinton and later on re appointed in 2002 by the president them, bush. There he served on the communications panel of councils of the U.S.A as a whole.

He likewise aids as a regent of the Campus of California plus also, he is the chairman of the Lawrence Livermore and Los Alamos nationwide security laboratories.

Mr. Pattiz also serves as an associate of the council of overseas relations and the pacific board on worldwide relations.

Building A Strong Advertising Campaign with Jose Henrique Borghi

The creation and development of a powerful advertising campaign is a task taken up each working day by Brazilian advertising legend Jose Henrique Borghi at the Mullen Lowe Brasil ad agency. Over the course of his career, Jose Henrique Borghi has been building a strong career as an advertising specialist who has been creating some of the best-known ads in the Brazilian industry and across the planet since he first entered the industry in 1989 as an editor with the Standard & Ogilvy agency.

The Mullen Lowe ad agency has been seeking to develop a new era of success in Brazilian advertising after partnering with Jose Henrique Borghi’s ad agency BorghiEhr and taking the skills of Borghi and his team towards greater success. In recent years, Jose Henrique Borghi has been developing a number of campaigns for some of the biggest global and Brazilian brands who are looking for the best advertising campaigns available from a top Brazilian advertising agency. The Caixa bank campaign developed by Mullen Lowe Brasil has been seen as one of the most effective campaigns in recent memory with Jose Henrique Borghi explaining the decision to make the Renato Russo song, “Once Again” the focus of the campaign being undertaken and his facebook.

Jose Henrique Borghi believes the best option open to any advertising industry professional is to develop a series of collaborative efforts for the future as the spirit of collaboration makes almost every campaign better than it could have been. The Caixa campaign developed by Mullen Lowe Brasil and Jose Henrique Borghi was created by a team in different areas of Brazil with the offices in Sao Paulo and Brasilia coming together to develop a range of advertising options for the client to consider; eventually a multimedia approach was taken that moved the campaign forward to the success it became across many different areas of the media and more information click here.

Other Reference: http://josehenriqueborghioficial.com/

Mullen Lowe’s Jose Borghi Reaches for Continued Global Success

In 2016, Jose Borghi was named the co-CEO of the realigned Mullen Lowe Brazil as the latest step taken in a career that has taken him from beginning his career as a teenager to heading one of the best known advertising agencies in Brazil. Borghi was not always sure of his career trajectory and as a teenager was assisted by his sister, who took him to an exhibition of award winning advertisements in a bid to help him find an industry Borghi could enjoy; unknowingly, Jose Borghi’s sister had set her brother on a career path that would make him known in the global and Brazilian advertising industry.

After working at a number of the best known ad agencies in Brazil, Jose Borghi decided to embark on a new venture that would challenge him more than any other aspect of his career to date. The Mullen Lowe ad agency was originally the BorghiErh agency that was founded by Borghi and his colleague Erh Ray; housed in the back yard of Ray’s home the ad agency was originally only staffed by the two founders who acted as members of every department that would be found in larger agencies.

Although he has achieved success as the founder and leader of the Mullen Lowe ad agency, Jose Borghi has also found success on his own terms as an advertising executive who has won many different awards across the planet. Over the course of a career that only began in 1989 Jose has won 15 Cannes Golden Lion awards, 11 awards from the New York Film Festival and seven awards from the London Film Festival; these are just a few of the awards won by Jose Borghi who is looking to continue to find success across the globe as an advertising and communications specialist.

More visit: https://www.linkedin.com/company/borghierhlowe