This Dentist is Making the Business Fun

Dr. Chris Villanueva, a dental practitioner, founded MB2 Dental to strike a better balance between the needs of practitioners and business. To provide an improved environment for practitioners, Dr. Villanueva institutes a focus on fun, autonomy, corporate support, and professional growth. This philosophy has translated into organic growth for MB2 Dental to the tune of 70 locations and 533 employees.The concept of MB2 Dental was developed by Villanueva after graduating from dental school. The business was launched as a dentist-owned entity that promotes doctors working together and accomplishing more as a collective rather than individually. The company encourages doctors to make improvements that directly benefit their own patients first. These changes result in organic growth that eventually helps the bottom line.

MB2 Dental also emphasizes additional principles, including the adoption of progressive trends, promotion of a youthful and learning culture, empowerment of dentists over individual practice decisions, provision of administrative support that frees dentists to spend more time with their patients, and the use and sharing of advanced technology. Although Dr. Villanueva runs a growing network of practices, he does several things to ensure that he keeps the right perspective towards the business and his personal life. He surrounds himself with friends and employees that are collaborative, have great ideas, and are intelligent. He also believes in keeping a light atmosphere in the office, which allows him to be more creative and connected with his employees.

He also suggests that other entrepreneurs take time for self-reflection, keep things as simple as possible, and be open to learning from failure. For example, several years ago, he and a few other dentists decided to open a pizzeria. The problem was they really weren’t that good at making pizza and came in with a product that didn’t work out. He learned that he should just focus on what he is good at, and that is the dental business. His favorite book, Start With Why, does a good job in explaining his approach to running a successful business. It’s always important to ensure everyone understands their role in a company and why they are doing it. This allows everyone to stay connected and in sync with the company’s daily mission.