The water packaging business is one of the most stagnant markets. It is also full of old companies that have been in business for over 50 years, giving them an edge in the market. For a young company like Waiakea, breaking through all these obstacles and making it to being one of the top companies in the market was not an easy thing.
After being in business for 22 years, Ryan Emmons, one of the co-founders, decided to take his business to another level. An idea that saw Waiakea water register huge success after only three years. The production and consumption of water units increased from 2,304 cases to 122,400 cases every year, translating to about 4000% increase in only three years.
How Did This Success Happen?
The 10 million dollar company saw a gap in the market and went ahead to fill it by coming up with a product that met not only the thirst need, but was socially acceptable, affordable and environmentally friendly.
Now enjoying the benefits of being a premium company, Waiakea springs provides mineral enriched water to all their customers, offering them a much healthier life that comes with these minerals like potassium and magnesium. This water flows from one of the world’s cleanest and purest sources, the active Mauna Loa volcano.
Apart from partnering with a co-packaging facility in California, which enabled Waiakea water to produce eco-friendly bottles, the company also invested in a unique branding strategy that would later see customers associate with them and become long-term clients.
The branding was nothing too complicated, but it instantly made the customers feel safe knowing that their welfare was guarded. The few words that contributed to this success are drink healthy, drink sustainably, and drink ethically.
With success comes social responsibilities. As a socially conscious company, Waiakea water has been a generous contributor to PumpAid, an organization that donates water to marginalized communities in Africa who have no access to clean water.
According to New You, Waiakea water looks forward to expanding soon, taking their products to many countries and continents. A move that will become a reality because the company has a new production plant.