CEO Desiree Perez has earned another recognition for Billboard’s new change agent category award. The category was created and picked by reporters and editors of Billboard. The award is given to individuals who make real changes in the community. Desiree Perez is known as the CEO of Jay-Z’s music label Roc Nation. She has been working for the company for over 10 years and is recognized as one of the founders of the label. Roc Nation has accomplished a lot during the past year by representing victims of police brutality such as George Floyd, Breonna Taylor, Ahmaud Arbery, among a couple of others. The music label also partnered with the NFL to fight and stand for social justice. At the heart of Roc Nation is a desire to fight for social change and racial injustice.
Desiree Perez explains it is imperative for them to give a voice to the voiceless and use their platform to make a difference. Aside from recently being recognized as a change agent, she was named Executive of the Year by Billboard in 2019 at the Women in Music awards. She has truly worked hard and fought for everything she earned as the daughter of Cuban immigrants. Prior to becoming a part of Roc Nation, Perez worked for nightclubs scheduling events as a manager. Desiree Perez is big on leading a diverse team at Roc Nation with more than half of their team consisting of minorities. She is grateful for what the label is doing in the community to spark real change.