Doe Deere and The Creation Of Lime Crime Cosmetics

Doe Deere was born in Russia and later found herself in New York City. As she developed her own personal sense of style, she realized that makeup could be more than what was advertised by the cosmetic industry at that time. Doe took her love for color, and standout looks, and invested it into making her own cosmetic company. In 2008, Lime Crime Cosmetics was born.

With Lime Crime Cosmetics` new view on makeup, it easily stood out among the rest. The brand featured bright, colorful, and highly pigmented products ranging from eyeshadows and lipsticks to nail polish. Along with their shocking selection, everything the company produces is also vegan and cruelty free. This unique combination led to an international fan following for Deere and Lime Crime Cosmetics.

Over the course of her life, Doe has become a very successful business woman. She started with a small dream and was able to put it into action, leading to her brand being known worldwide. She is a big supporter of other female owned companies, and enjoys sharing her knowledge of the industry with other aspiring female entrepreneurs.

Though Lime Crime is known mostly for it`s cosmetics, the name was originally tied to another idea of Doe`s. In 2004, she created an eBay account that featured her very own DIY clothing line. This clothing line was given the name “Lime Crime”. Within the next four years, this name would blossom into what we now know as Lime Crime Cosmetics.

In her eBay days, she did not only model all the clothing that she created. Every piece was hand sewn and designed by Doe herself. However, these days Deere has an entire team behind her. Her schedule stays busy with daily meetings with her creative director, President, Vice President, and more.

Like any successful company, the life of Lime Crime Cosmetics has sure had it`s ups and downs. In 2014, the website for the company was hacked. There were issues with many customer`s personal information being put in danger, and caused quite an uproar. Though this was a challenge for Doe and her team to over come, with hard work and consistency, they made it right. Doe admits it was an unfortunate series of events, she believes she and her company have grown from it as a whole.

Doe Deere started with an idea, and turned it into a world wide phenomenon. Her story and brand has proven to be inspiring to many other young entrepreneurs, and Doe enjoys sharing her success secrets. Since 2008, her brand, Lime Crime Cosmetics, has helped millions feel like they can truly express themselves through makeup. Proud of the impact she has made on the makeup industry, Doe doesn`t plan to stop anytime soon.

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